Motion
Production
This behind-the-scenes reel highlights hands-on leadership as a Producer and Art Director for a professional music video. My role encompassed full-scale production management, including budgeting, scheduling, crew coordination, casting, and acting coaching. I directly managed the hiring and creative direction of key personnel, including the stylist, makeup artist, and caterer, ensuring a seamless operation from pre-production through shoot day. This project demonstrates a comprehensive, detail-oriented ability to lead a creative vision from concept to execution
Surreal Scale
A motion promo announcing the Got To Stop LLC brand's geographic expansion to Sedona. The piece employs a surrealist approach, combining video and live-action stills with the landscape to create a powerful, larger-than-life presence. This artistic choice, combined with a vibrancy-boosted color palette, symbolizes the brand's bold entry and seamless integration into the Sedona community. The video, designed as a direct and stylized announcement, is a testament to the brand's inclusivity and its strong connection with the core audience, contributing to the brand's growth.
Archival
A community-sourced archival film that engaged a dedicated fandom to co-create a living history to celebrate the organization's 105th Founders Day. The production involved curating user-generated content—photos, videos, and personal testimonials—alongside in-depth research to weave a narrative that connected generations. This project demonstrates expertise in producing compelling editorial content that transforms an audience from viewers into active, collaborative storytellers..
Promotional
A social-first online shopping event for the MidsUp brand, designed to feature entrepreneurs within its fandom base. Launched during the high-traffic holiday season to maximize engagement and sales, the creative direction was meticulously crafted to resonate deeply with the community. This included the strategic use of the brand's visual assets to strengthen consumer trust. The project successfully provided a platform for small businesses to showcase their products in a trusted, niche market, driving both visibility and earnings.